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Pretty in Plaid: A Life, A Witch, and a Wardrobe, or, the Wonder Years Before the Condescending,Egomaniacal, Self-Centered Smart-Ass Phase |
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Pretty in Plaid: A Life, A Witch, and a Wardrobe, or, the Wonder Years Before the Condescending,Egomaniacal, Self-Centered Smart-Ass Phase      Pretty in Plaid: A Life, A Witch, and a Wardrobe, or, the Wonder Years Before the Condescending,Egomaniacal, Self-Centered Smart-Ass Phase Overviews Now in paperback! Jen Lancaster's cultural inferiority complex had to come from somewhere...and now fans can find out where in the New York Times bestseller Pretty in Plaid. Before she was bitter, before she was lazy, Jen Lancaster was a badge- hungry Junior Girl Scout with a knack for extortion, an aspiring sorority girl who didn't know her Coach from her Louis Vuitton, and a budding executive who found herself bewildered by her first encounter with a fax machine. In this hilarious and touching memoir, Jen Lancaster looks back on her life-and wardrobe-and reveals a young woman not so different from the rest of us. Prepare to take a long walk in her (drool-worthy) shoes in this hilarious and heartwarming trip down memory lane. Pretty in Plaid: A Life, A Witch, and a Wardrobe, or, the Wonder Years Before the Condescending,Egomaniacal, Self-Centered Smart-Ass Phase Features
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We eff designated the advisable Fair Trade Clothing Brands. Galore of the Fair Trade Clothing Brands and judge you instrument equal it. For your toilet, you do not beggary to be complicated. Exploit a Fair Trade Clothing Brands from one to other anymore. The Fair Trade Clothing Brands is outgo and cheaper here then.Visual merchandising is a comparatively new vocation field in which has sprung up with the growing popularity of window and floor displays. Optical merchandisers main area of work is to generate impossible window displays. They can find employment with fashion boutiques, shopping malls, euphoria etc. They are also engaged as shop floor mangers. They can also do freelancing on compact basis for windows displays in exhibitions, fares, and other places. Other vocation options under this head are output coordinator, potential control supervisor, fashion retailer, export manger etc. This paper discusses importance and possible for Optical merchandising professionals.
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Contents
Introduction
Critical Issues Of Optical Merchandising
Role Of Optical Merchandising
Scope For vocation Development
Introduction
Selling a goods (convenient/shopping/specialty) is incomplete without communicating its image. To build long term brand loyalty, in increasing to the potential of the product, right image is very much needed. To attain this, many fellowships spend huge money the promotions. But many businesses neglect the sell front which is the face of the brands. In other words, the way the products are displayed at the sell shelves, the way the sales habitancy impart to the buyer etc. Are the some of the issues, which if not handles well can be a great threat to the brands image. Optical merchandising is the art of presentation, which puts the merchandiser in focus. It educates the customers, creates desire and finally augments the selling process. This is an area where the Indian firm habitancy lack enough knowledge and expertise. This inadequacy is best reflected in poor presentation/display and transportation the discrete national and international exhibitions with phasing out of quantitative restrictions after the year 2004, the textile industry will have to compete purely on the competing edge of the products and Optical merchandising will be helpful for the projecting the uniqueness of the products and thereby increasing the market entrance and sales. It is high time that the Indian textile and clothing industry should understand and adopts the scientific and professional principles of Optical merchandising rather than the primary practices of display of products and communication.
Critical Issues Of Optical Merchandising
Retailing them itself has transformed the way firm is done and the so called merchandisers of habit of store inventory. There are many ways and accepted procedures to ignite sales, increase profits and maximize the net worth of the business. Optical merchandising helps in this respect. This calls for a concerted industry efforts to practically value the importance of potential sell coverage such as self-integrity in store advertising, price verification, stock rotations, new item-cut and other linked activities. To make productive the sell firm one has to focus on the following valuable issues of Optical merchandising.
a) Graphics and signage: attention grabbing yet clear graphics by way to visually impart the brand and these graphics when compiled with the right signage come to be the stalls unblemished study manual.
b) Trends and moot boards: This is misunderstood by many as mere decorations for the stall. The brand sources and moot boards transport the source, in fact the mere need of the goods for the buyer to the buyer. A good trend story board display can exhibit a concept process nursing for the inspirations (research, to swatch development of the final usage of the product.
c) Space management: Most displays incorporate on the floor management of space. In order to generate a unblemished desired ambience the ceiling space should also be given enough attention. Walls are not elastic space should be allocated to the available products as per the hope of the customers to deliver best results. The major issues of space management are:
1. How do we want our ranges to look?
2. Hanging/stocked/customers etc.
3. What stock density do you want to achieve?
Generally, the more options/units you can hold for a given whole of space, the higher the possible returns. Space landing systems can be split into two types
Numeric and visuals: Numeric planning principles simply allow users to catalogue of space available and to speculate the ratios like returns on space. Optical systems allow users to generate three dimensional walk through models of the shop and to preview the look of a store once fluctuating decisions have been made.
d) Dresiforms and mannequins: The dresiforms impart the 3 dimensional form of the product. Along with the fit a good mannequin can also be customized to impart a character, for example, special kids wear mannequins with caricatured faces transport the playful mood of the collections.
e) Synergy among the separate stalls: A stall look should compliment the mood the whole fair too. So some Optical elements from the fair, be it a color project or some material used should also be incorporated in the stall.
f) Out of the box thinking: With so many stalls around, it sometimes focus some stock value to grab the attention of the buyers. Innovative ideas in displaying the mannequins, swatches etc can ask many more habitancy to the stall.
g) Merchandise planning: The first function of merchandising planning is production a strategic plan, which is normally for a five years or more and is used to set the valuable success factors for merchandising in terms of sales, margins and stocks. Next in a channel sales budget to take into catalogue the result of the new channels, new stores, closures, and refits. In uncomplicated words merchandising planning is a systematic arrival and aiming at maximizing return on investment, through planning sales and catalogue in order to increase profitability. It does think by maximization sales possible and minimizing losses from marked down and stock cuts.
h) Range planning: Begin with assortment plan. In assortment plan, the goal of merchandise plan are divided into specific lines and such a way that the agency results in the increase of thorough marginal mix. Then a distributions planning in done. The link in the middle of available corporal space and fluctuating done here is a key determinant of merchandising performance.
Role Of Optical Merchandising
Visual merchandising is an artistic recipe to ensure that retailers merchandise moves off the shelves faster. It's a tool to request for retrial to the Optical sensory elements of the customer. Optical merchandising is an unknown skill which is fastly becoming beloved nowadays with the introduction of self assistance in sell shop in modern years and the whole of changes taking place in super market merchandising methods, there has been increased emphasis on the kind of store layout, store building, fixtures, and equipment, color displays, silent transportation tools, window display and finally concept construction through in store displays which has taken the art of retailing the higher applications frames.
Customer expects to spend less time for shopping and prefers one step multi brand sell formats and hence importance of Optical merchandising is on increase. As per the concept of Hemendra Mathur, senior consultant of Ksa technopark based on the third yearly buyer outlook study that the buyer is getting time saved and the time spent on shoppin (both grocery and non grocery) has come down. Further the study reveals that are increase in the impulse and unplanned purchases in the positive categories. Optical merchandising helps in the increase of impulse buying.
The custom of a Optical merchandising is negligible in durables and home textiles and in the apparel and foot wear it is 20%. Many habitancy taste in organized retailing are of the concept that innovative application for productive sell presents and brand structure are being used aggressively by fellowships in sell merchandising. Brands like Reebok spent 25% of their advertising spent on point of sale merchandising. The brand managers of Reebok feel that 80% of the buyers are influenced by the 3 feet taste i.e, point of sales material and Optical merchandising are more productive than outdoor displays and advertising.
Market analysis feel that most fellowships are unfortunately not spending as much time and money as they should on Pos (point of sales) Optical merchandising as a strategic tool for brand building, indiscriminately "displaying all rather than displaying selectively and effectively to help buyer in taking decisions.
Visual merchandising helps in:
a) Establishing a creative medium to gift merchandise in 3 D environment, with which a long chronic impact and recall value.
b) Combining the creative, technical, and operational aspects of a goods and the business.
c) Educating the customers about the product/services in an productive and creative or innovative manners.
d) Drawing the attention of the customer to enable him to purchase decisions in the short space of time and this augmenting the selling process.
Scope For vocation Development
Retail firm analysts feel that the median spending on Pos and merchandising displays is Rs. 1000 per quadrate foot in the organized retailing whole size is Rs. 14,000 crores of the total (both organized and unorganized is Rs. 11,00,000 crore. Further analysis impart that the multi brand sell formats (hypermarket) are storing 35% increase rate per annum which is the storing indicator for the thoughprovoking and huge scope. For the Optical merchandising professionals who have taste in designing productive store layouts, color displays, the use of creative silent transportation skill tools, creative window display, and in store displays. The curriculum of Optical merchandising includes generally the following fields:
a). Creative art.
b). specific application to retail.
c). Techno market planning and execution.
Students of management looking for employment can find opportunities in departmental stores, super markets, malls, and hyper markets as Optical merchandiser. Further those who have entrepreneurial streak can look for event managers or interior designers professionals.
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